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Smart Media Ad Portal (SMAP)

The Smart Media Ad Portal is a platform that allows SPH’s clients, agencies and the public to book ads, manage ad assets, report campaign performance and make payment.

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The goal of this product is to improve customer experience with an easy-to-use system, improve operational efficiency by automating manual workflows, and gain incremental revenue growth from new & existing customers.

Sprint Duration

1+ year

Feb '24 to Present

My Role

As designer in a team

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UX Designer

UI Designer

User Researcher

Tools Used

Figma

Figjam

Google Sheets

Jira

Responsibilities

  • Aligning vision for success and requirements with PM and BA

  • Ideate and design the SMAP public portal and a supporting admin portal

  • Work with stakeholders to identify user needs and pain points as well as developers to actualise design into proper code

This case study is a work-in-progress.
If you'd like to know more about the project in detail, reach out to me via email or connect with me on LinkedIn to chat!

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eZRx+ site revamp

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Let's Connect!

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