eZRx Seller Centre
The pharma distribution industry is moving towards the digitalization of the B2B and B2C user experience; digital disruption in our industry poses a threat to Zuellig’s competitiveness but also presents an opportunity.
A B2B Marketplace model could allow us to offer superior value propositions to our Principals and Customers over and above the traditional principal-distributor-customer relationship.
Through creating a B2B Marketplace, Zuellig can protect its current Rx portfolio revenue, grow its non-Rx portfolio revenue, and create new data monetization revenue streams. The overall goal of this project is to be the one-stop shop for existing customers by closing up-stream supplier gaps.
Sprint Duration
~ 1 year
Aug '22 to Jul '23
My Role
As design lead
UX Designer
UI Designer
Visual Designer
Tools Used
Figma
Miro
Confluence
Jira
Responsibilities
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Aligning vision for success and requirements with PM and BA
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Ideate and design the entirety of the Seller Centre from scratch as the design lead
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Work with developers to actualise design into proper code
Visualising the E2E workflow
The revamp of the B2B e-commerce interface include the eZRx+ portal itself as well as a secondary portal called the Seller Centre to support the services available on eZRx+. For this case study, we will be focusing solely on the product and order management modules on the Seller Centre.
If you would like to know more about the complete end-to-end flow, you can view the eZR+ Ordering case study here.
